By Laura Tarnofsky

Sharing 3 Takeaways on How to Better Prepare AI for Business Growth (from Small Business Expo NYC)

1. Get more customized AI results by first providing better business CONTEXT.

The quality of AI-assisted business development depends strongly on the thinking and information supplied before the work starts.

Be sure to give your work AI tool your business goals, target customers, relevant source material, constraints, and a clear definition of what success looks like. Be sure to explain how it should handle any missing information so it does not just fill the gaps.

2. Understand what motivates your buyer – not just their title or demographics

Don’t forget that a useful customer profile includes an explanation of why that persona would buy, what could stop them, and what they need to feel confident going forward.

Be sure to identify and supply your work AI with your customers’ desires, frustrations, decision drivers, and ways of thinking. Those details can help businesses develop more relevant messaging and give AI better direction.

3. Documented processes are a foundation for useful AI assistance.

Preparing for AI adoption also creates an opportunity to improve processes, preserve your institutional knowledge-base, and make onboarding easier.

Standard Operating Procedures (SOPs), support tickets, feedback, and lessons from difficult client experiences combined can capture how a business really operates. Consider using this knowledge to help AI perform some of your recurring work more uniformly.